Sea Yacht Group
  • SUPERYACHT SERVICES
  • BLOG
  • NEWS
  • CONTACT
  • Menu Menu
  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • SUPERYACHT SERVICES
  • BLOG
  • NEWS
  • CONTACT
Superyachts

Why are there so many Superyacht concepts?

Are we an industry of dreamers or do concept yachts really move our industry to a better place?

 

For many years superyacht brands and shipyards have been developing concept stories and propositions to try and entice clients to commission ‘new’ yacht to builds. Twenty years ago, as a fledgling industry, this use to be the territory of long lunches with clients and owners with discussions about how to fix superyacht ‘problems’ of the time. This would inherently move the superyacht industry on at a snails pace.

It seems now that you can’t turn a page or click on the link without seeing a new ‘concept yacht’ which the shipyards design studio is trying to gain a commission for.

We at Sea Yacht Group would ask what’s the rationale, does it really work and how does this help to shape our industry?

Now, we are not naive enough to believe that this doesn’t do something for a yachts brand overall, or generate a ‘halo effect’ on the existing ‘reality ranges’ of the shipyard, but how often do clients really believe these superyachts exist or could exist?

It’s true the clients who have the resources to purchase such concepts are not new to this approach and surely they are astute enough to understand that anything is truly possible, but what we’re asking is, are shipyards really exploring the possibilities to move the industry on and offer proper solutions at the top end which may, like formula one motor racing, one-day have a ‘drip-down’ effect on legacy yachts currently on the drawing-board, in production or on the water? 

Often it feels like a competition of the best 3D designer, with the ability and Mac skills to show you something which generates headlines and captures the imagination of exactly the people who won’t purchase. Of course, there is a real strategy behind generating these new concepts from a marketing and PR perspective, but how often does the ‘concept yacht’ look to progress the superyacht industry in the areas that are so desperately needed. 

It seems that mostly shipyard and design studio tend to focus on aesthetics externally and to try and find ways to maximise luxury and comfort space. This of course being some of the major buying triggers are always going to be the areas that shipyards will often put more focus on, as nobody wants an ugly yacht do they?! This however leaves operational manufacturers, propulsion brands and truly innovative developers to fight for attention with dry and technical coverage which often gets lost in trade journals and doesn’t get to the ‘new thinking’ clients who are craving new, and more importantly BIG sustainable progression in their purchase desires. This is always an area which demonstrates the value of having experienced and progressive project managers and advisors, and at Sea Yacht Group would always recommend this. Supporting or advising an owner in their desires for the latest clean air purification systems or fitting the most efficient solar materials to generate power to the services of the yacht, is part of the added value yacht consultancies provide.

We don’t for one minute suggest there is not good work going on with concept yachts looking at new propulsion or sustainable solutions, we just feel that there might be an imbalance in where these concept yachts sits in the minds of the customer who can really help to push the change in the superyacht industry, and at a faster rate.

The focus is always going to be where the shipyards or design studio believe they are going to capture a potential clients attention, and eventually a commission. And maybe we are trying to be a bit too purist, should operational developments and sustainable solutions be something that is hidden, inherent and assumed in superyacht development. But which shipyards have the time, development resources, money and desires develop these aspects without the client demands? The major yards such as Lürssen, and Feadship are some of the few but surely this is not where all the innovations sit in the industry. 

We know that there are many innovation projects given to design students by some shipyards and design studios, and also development awards in related industries which award new thinking which can be applied to the superyacht industry, but is it enough to really rely on projects, ‘competitions’ and rare client demands to change the industry for the better. If of course we all believe that ‘the better’ is a much more sustainable and eco relevant industry?

Where should we start developing sustainable solutions for superyacht? Please let us know what you think, tell us about your projects or what you think our industry needs to truly make a real change? 

4th October 2020/0 Comments/by Sea Yacht Group
Tags: boat, broker, design, Ibiza, innovation, luxury, luxuryyacht, monaco, shipbuilder, superyacht, superyachts, yacht, yachtbroker, yachtcharter, yachting, yachtowner, yachts, yachtsales, yachtshow
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://i0.wp.com/seayachtgroup.com/wp-content/uploads/2020/10/Screenshot-2020-10-04-at-20.42.57.png?fit=1798%2C990&ssl=1 990 1798 Sea Yacht Group https://seayachtgroup.com/wp-content/uploads/2020/04/sea-yacht-group-logo.png Sea Yacht Group2020-10-04 21:00:422020-10-04 21:07:50Why are there so many Superyacht concepts?
You might also like
Can Marinas Adapt To Changing Superyacht Needs?
The Search For Superyacht Broker Our Search For Superyacht Broker With A Difference!
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

  • Why are there so many Superyacht concepts?4th October 2020 - 9:00 pm
  • Can Marinas Adapt To Changing Superyacht Needs?25th April 2020 - 2:00 pm
  • The Search For Superyacht BrokerOur Search For Superyacht Broker With A Difference!25th April 2020 - 10:00 am

SERVICES

Superyacht Sales
Superyacht Charter
Yacht Management
Charter Management
Project Management
Crew Management

SEA YACHT GROUP

superyachts@seayachtgroup.com
(+34) 607 380 101

Passeig Joan Carles I, Marina Botafoch, Local 307, 07800, Ibiza, Illes Balears

SEA Yacht Group

superyachts@seayachtgroup.com
(+34) 607 380 101

Passeig Joan Carles I, Marina Botafoch
Local 307, 07800, Ibiza, Illes Balears



SUPERYACHT SERVICES

Sales | Charter
Yacht Management
Charter Management
Project Management
Crew Management

HOME
ABOUT
SERVICES
NEWS
BLOG
CONTACT

Sea Yacht Group Wave Logo

SEA Yacht Group

superyachts@seayachtgroup.com
(+34) 607 380 101

Passeig Joan Carles I, Marina Botafoch, Local 307, 07800, Ibiza, Illes Balears

SUPERYACHT SERVICES

Sales | Charter
Yacht Management
Charter Management
Project Management
Crew Management

HOME
ABOUT
SERVICES
BLOG
NEWS
CONTACT

Sea Yacht Group Wave Logo

© Copyright SEA Yacht Group 2020
  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
Can Marinas Adapt To Changing Superyacht Needs?
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

Accept settingsHide notification onlySettings

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Accept settingsHide notification only